Overheard in the Studio.

In a time of noise, the only way to be heard is to whisper.

Find that thing you’re not good at, and don’t do that thing anymore.

If you think you’re right, you’re wrong. And if you think you’re wrong, you’re right.

– creative director

People’s reaction to ideas:


Bad ideas: “That will never work”

Good Ideas: “That will work”
Great Ideas: “That will never work”

Creativity is spiralling into control.

COB means midnight.

– client service

Great ideas are obvious in hindsight.

Effective ads don’t sell, but they do make people buy.

Are you OK? Your face looks desaturated.

– designer

The rand is so weak at the moment your 2 cents is worth even less to me now.

– designer

In a time of noise, the only way to be heard is to whisper.

Find that thing you’re not good at, and don’t do that thing anymore.

If you think you’re right, you’re wrong. And if you think you’re wrong, you’re right.

– creative director

People’s reaction to ideas:


Bad ideas: “That will never work”

Good Ideas: “That will work”
Great Ideas: “That will never work”

Creativity is spiralling into control.

COB means midnight.

– client service

Great ideas are obvious in hindsight.

Effective ads don’t sell, but they do make people buy.

Are you OK? Your face looks desaturated.

– designer