King Price offers a logical and fair approach to insurance whereby the premiums decrease every month as the value of your car goes down. Every month, clients are notified of their decrease via an sms. So while insurance is the ultimate grudge purchase, a reduction on your premium is the anti-grudge. It may only be about R5 but it happens every month and they all add up. It’s a little win moment; a mini high 5 to yourself for making the right call.
King Price TV ads
about the project
To demonstrate the feeling, we wanted to create subtle yet interesting moments that offer the same metaphorical reverse-grudges; a giraffe that washes a dish with its tongue or a swarm of butterflies bringing a cool breeze on a hot day… Insurance premiums that decrease monthly? Nice, isn’t it.