Being a highly talented photographer is one thing, getting your name out there and into agencies is another and for Huw Morris, getting his foot – or any other appendage – in the door was the real challenge. We took a direct approach and spared no pleasantries when saying what needed to be said to top Creative Directors across South Africa; Huw wanted to work with them, badly. So badly, in fact, that he was willing to give his pinkie finger or left testicle for a chance on their next campaign.
Huw Morris direct mailer
about the project
Working with the wizards at Creature Shop, we created 6 lifelike prosthetic pinkie fingers as well as 6 frightening yet anatomically correct testicles. These were then hand delivered by a “nurse” to selected Executive Creative Directors around Johannesburg in a specimen bag along with a spread of his finest work. Needless to say the reactions were as desired and the results were exceptional.