The Halo rebrand was created with the goal of all our work in mind – creativity that connects. The idea behind the brand was to create an identity that elicited feeling with abstract images and textures in the same way a Rorschach test might.
Halo brand design
about the project
We also wanted to create a brand identity that was representative of our creative process; a creative process that requires experimentation which calls for trust and design discipline to achieve creative success. We conducted several experiments using everyday materials to create intriguing textures and combined it with a robust typeface for a bold identity that is able to support the brands we create for.