There may not be any concept that has so many differing opinions on what it means. Creativity is intelligence having fun, creativity is putting two things together for the first time, creativity is about thinking different.
For me, creativity is first and foremost about creating something. Coming up with ideas is not creativity. 98% of all ideas aren’t made. That’s the opposite of creativity. Creativity is a maker. If you’re not making something, you’re a dreamer.