Comfort is a slow death.

By 10th February 2019Uncategorised

Comfort is a slow death.

This simple sentence says so much already. It’s the internal philosophy of one of the world’s greatest agencies, Wieden+Kennedy in Portland (AdAge’s 2018 agency of the year). It’s brilliant. Comfort is the antithesis of creativity. Discomfort is what we should strive for. It requires real balls to knowingly put yourself in uncomfortable positions but without doing so, you will be dying a slow death. Whether it’s the work we do, the conversations we need to have, the effort we need to put in, the subjects we have to face or the parts of our life we put off because they’re too uncomfortable. Get out of the comfort zone and find success.