Every week, any thought, every topic – as covered by our very own Managing Director.
For every brand in a case study that achieved success because of brand purpose, there are 50 that achieved success without it. While marketers and strategists love buzzwords, trends and new, “cutting edge” tactics to grow brands, sometimes they’re just making shit up and there is absolutely no plausible or reliable data to back it up.
It’s so easy to get caught up in being busy rather than focusing on the outcome. But by focusing on the big picture, we change menial tasks that have no material affect and feel like a chore and, when framed in the context of the outcome, seems critical and something we want to get done. Focus on the big picture. Focus on changing an industry, creating a magic piece of work, or making a brand famous.
Years ago, Zig Ziglar said, “You will get all you want in life, if you help enough other people get what they want.” When he said it, it was probably a hunch or some nice thing to say. Recently, however, an author named Shawn Achor, in his new book Big Potential, proves it.