You don’t need to find inspiration to create a great idea. It’s the great ideas that give us inspiration.
Great ideas take hold of us. They consume us. We WANT to be part of the execution and craft. And it doesn’t feel like work. It’s the average ideas that feel like effort and work.
Think about your favourite idea or project you’ve worked on. I bet the one that stands out never felt like work. And busy never felt like busy. That’s the reward for spending the time finding the great idea.
So when you’re feeling uninspired, know that inspiration is the reward at the end of the tunnel. Inspiration isn’t what you’re looking for to create better ideas. The best ideas create inspiration.
And, well, you won’t find that on the internet.